Marketing Strategies. A Contemporary Approach, Paperback/Calin Gurau

Descriere & specificații

Challenging traditional marketing concepts like the 4 Ps, this work examines the key factors affecting marketing such as: sustainability, ethics, market orientation, the impact of technology and globalisation. It also includes case studies centring on internationally recognised companies including, Apple, Marks and Spencer, and the Wal-Mart chain.

Produse similare

Pearson Education LimitedTarget Grade 9 Edexcel GCSE (9-1) History Medicine in Britain, c1250-present Workbook, Paperback/***

61,99 lei

Pearson Education LimitedRapid Plus Stages 10-12 12.6 Pioneer Decks / Original Voice, Paperback/Shaun McCarthy

108,99 lei

Pearson Education LimitedForensic Accounting, Global Edition, Paperback/Laura Miller

490,99 lei

Pearson Education LimitedRapid Stage 7 Set B: Animal Adventures: Polar Peril, Paperback/Celia Warren

107,99 lei

Pearson Education LimitedRigby Star Independent Yellow Reader 8 What a Catch!, Paperback/***

83,99 lei

Pearson Education LimitedRigby Star Guided Reading Red Level: The New Hat Teaching Version, Paperback/***

90,99 lei

Pearson Education LimitedRigby Star Guided Reading Lilac Level: Josie and the Kite Teaching Version, Paperback/***

83,99 lei

Pearson Education LimitedRigby Star Non-fiction Guided Reading Orange Level: The ambulance service Teaching Version, Paperback/***

83,99 lei

Pearson Education LimitedBTEC Level 3 National Health and Social Care Study Guide, Paperback/Laura Asbridge

147,99 lei148,99 lei-1%

Pearson Education LimitedPearson International Primary Science Workbook Year 3, Paperback/Lesley Butcher

125,99 lei

Pearson Education LimitedBug Club Phonics Non-Fiction Early Years and Reception Phase 2 Unit 5 The Bus, Paperback/Sarah Loader

65,99 lei

Pearson Education LimitedMarketing Research, Global Edition. 9 ed, Paperback/Ann Veeck

548,99 lei